A book by Dr. Jeff Bullock, PharmD  ·  His first book on AI

Twenty-seven minutes to save a career-defining presentation. Her first prompt did it.

A Prompt's Tale is a beginner's guide to AI told as a story. Follow Maya Johnson from the crisis that nearly sank her, into the CRAFT method for writing prompts that actually work.

Ebook, available now. Read on any device. Free first chapter below.

A Prompt's Tale book cover by Dr. Jeff Bullock, PharmD
The crisis

A shipment failed. The shelves went empty. And her presentation was in hours.

Maya Johnson ran twenty pharmacy stores. On the day of a presentation to top executives, a delayed shipment left one of her stores out of critical medications and patients worried. She dropped everything to fix it. When the fire was out, her presentation was still blank and the clock was gone.

On the ride home she called Adrian, a former colleague now training people on ChatGPT at PRISM AI Consultants. She gave him the honest version of where she stood.

Maya, on the phone with Adrian

"I have 30, no 27 minutes before I get home, and I need your help. I have this crucial presentation, and I'm completely unprepared."

The first prompt

One good prompt did what would have taken her hours.

Adrian did not hand Maya a shortcut. He handed her a way to ask. Give the AI a role, real context, and a clear request, and it becomes a research partner. Here is the exact prompt she typed first.

Maya's first prompt

"ChatGPT, you are my research assistant and an expert in all things related to pharmacy, business, leadership, service, and presentations. Can you provide me with information on the best practices for customer service in the retail pharmacy industry? I'm interested in practical examples from leading companies and academic research on the topic."

The response was thorough and immediate. From there she refined, asked follow-ups, and walked into the room ready. That single exchange is the whole promise of this book, and the rest of it teaches you how to do it on purpose.

The method

Five letters turn a lucky prompt into a repeatable skill. CRAFT.

Vague prompts get vague answers. The CRAFT framework is the core teaching of the book, a simple checklist you run before you type so the AI gives you something you can actually use.

C

Clear and Specific

Say exactly what you want. Precise beats broad every time.

R

Relevant Context

Give the AI the background it needs to understand your ask.

A

Avoid Assumptions

Do not expect it to know your world. Spell out what matters.

F

Flexible, Open-ended

Open questions unlock deeper, more creative responses.

T

Tone and Format

Set the voice and the shape of the answer you want back.

And a prompt is rarely finished on the first try. The book walks you through the loop that gets you from decent to sharp.

Test Analyze Refine Repeat
The bigger idea

Fear says AI takes. Abundance asks how it can give.

Over Thanksgiving in Atlanta, Maya's Uncle Joe is bitter. Automation took his factory job, and he sees AI as the thing that did it. The book does not wave that away. It sits with it, and then it makes a case.

The fear story

A machine that replaces you

Quick riches, dystopian dread, or a clever text generator. Each of these views is real, and each one stops short of what the tool can actually do.

The abundance story

A tool that amplifies you

AI reflects the intent of the person guiding it. Used with curiosity and responsibility, it extends what one thoughtful person can do for their work, their family, and their community.

The closing chapter takes the ethics seriously, drawing on Mo Gawdat, Yuval Noah Harari, and Emad Mostaque on job displacement, data privacy, and bias. It names the hard numbers on automation and then asks the reader to lead with wisdom and heart.

What is inside

A story you will finish, then a skill you will keep.

The narrative pulls you in. The instruction sends you out able to do it yourself. No code, no jargon, no prior AI experience required.

Get the book

Start where Maya started.

Recommended launch pricing. The ebook is available now through Dr. Jeff Bullock's site.

Ebook · available now
$9.99 ebook

The full story, the CRAFT method, the plug-ins, and the ethics chapter. Read on any device.

Read A Prompt's Tale
Paperback · recommended
$16.99 print

Recommended launch price for the print edition. Same story, same method, on paper for the shelf.

Coming to print

Secure checkout handled on drjeffbullock.com. Prices shown are recommended launch pricing.

Not ready to buy

Read the first chapter free, and get the CRAFT cheat sheet.

Get Maya's opening chapter and a one-page CRAFT reference you can keep next to your keyboard. Drop your email and it is on the way.

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The author

Dr. Jeff Bullock, PharmD

Dr. Jeff Bullock, PharmD

Jeff earned his Pharm.D. from Xavier University of Louisiana and spent eighteen years in retail pharmacy, rising from clerk to district manager. When he found ChatGPT, he saw a tool that could democratize opportunity, and he founded PRISM AI Consultants to help people and businesses put it to work.

He writes with analytical depth and casual warmth, turning the complexity of AI into something a total beginner can pick up and use. A Prompt's Tale was his first book, and it grew into a life manual as much as a technical guide.

  • Pharm.D., Xavier University of Louisiana
  • Eighteen years in retail pharmacy, clerk to district manager
  • Founder, PRISM AI Consultants
  • Author of A Prompt's Tale and A Prompt's Power

"To my daughter, Layla. May this new world of limitless possibilities inspire you as you have inspired me."

Questions

Before you start.

Do I need any AI experience?

None. A Prompt's Tale is written for total beginners: professionals, managers, and parents. It assumes you have never written a prompt in your life and takes you from there.

Is this a technical book?

No code, no jargon. It teaches through Maya's story and plain-language method, then shows you how to apply prompting to your own work and home.

Is the story real?

Maya and Adrian are characters. The CRAFT method, the plug-ins, and the professional insight are drawn from Jeff's real work as an AI consultant. The story is the vehicle that makes the method stick.

What do I get, and how?

The ebook is available now through drjeffbullock.com and reads on any device. A print edition is planned. You can also read the first chapter free using the form above.

Is there a sequel?

Yes. A Prompt's Power picks up Maya's story and goes deeper into using AI without losing your judgment. You can find it linked in the footer.

Last thing

Curiosity over fear. Start now.

"The pen that writes the future is in your grasp. The next chapter is ours to shape together."

Read A Prompt's Tale, $9.99